Introducing our featured business – the wonderful 34.4 skincare

We are so pleased to introduce you 34.4, a London based natural skincare brand creating products for body, face and hair, that we’ve had a hand in – quite literally!

34.4 describe themselves as a ‘micro-enterprise with a big social conscience’.

We love that their skincare products are handmade, in small batches, with premium natural ingredients only and that they are tested on consenting friends rather than animals. This is where we came in – Artistic Director Becca was one of the early testers! Becca lisves with eczema, and the dry skin and irritation that comes with it. She says, ‘I was so glad when Elka (de Wit, 34.4 Founder) asked me to test these products. I’ve used her products ever since and wouldn’t be without them!”

The social conscience feeds through in other ways – all ingredients are sourced ethically, are cruelty-free, and most are vegan and organic. 34.4 also run a ‘Cradle to Cradle’ programme which promotes sustainability through reuse of receptacles, minimising waste and our carbon footprint.

Check out their online shop here – their Best Sellers include the gorgeous, vegan Kukui Balm, which is offered to guests at the Savoy Hotel as a turn down treat. Products also include luscious Vegan products, Scented and Non Scented ranges for those of us who need to know that, and a lovely Gift Jar – perfect for Christmas!

And if you’re wondering why 34.4 … Like many of us, they know that bees are in danger and need our help. They donate 3.44% of every single sale to the Natural Beekeeping Trust and have done ever since their very first sale.

We’re huge fans of 34.4, the work they do and the products they make. We could not recommend them more highly for you, or your friends, this Christmas!


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